Ginsters takes bigger slice of UK snacking market

The biggest selling pasty maker in the UK, Ginsters is taking another bite out of the UK’s growing snack market with an expanded Bitesize range – available in four different sizes.

Growing its snacking portfolio from scotch eggs, mini pork pies and cocktail sausages, Ginsters has launched bitesize versions of its much-loved savoury pastry products: the Cornish pasty (4-pack, 8-pack) and sausage roll (5-pack, 10-pack).

The bitesize versions are great to snack on straight from the fridge or keep you going in-between meals.

The larger cartons are a staple fridge-filler, designed to tap into the consumer demand for snacking and sharing at home. The cartons close easily to form a snack that can be stored for another snacking occasion – a big motivator for consumers when at home.

The smaller cartons allow convenience retailers to increase their on-the-go offering. Both sizes meet the growing demand for properly filled, full of flavour snacks.

As previously reported, Ginsters moved into retail with its debut Ginsters Pasty Store in Newbury, Berkshire in September this year.