Waitrose & Partners launches vegan fish-free fingers to meet demand

In the last 12 months, veganism has turned mainstream and more shoppers continue to adopt vegan, vegetarian and flexitarian diets.

So as the appetite for vegan food continues to grow, Waitrose & Partners has reported that sales of its new vegan party food range have risen by 20% since its launch in October.

To meet this growing demand, Waitrose & Partners has launched Fish'less'fingers, which are made from breaded seaweed tofu, with a crispy coating and subtle fish flavour.

When paired with the Waitrose White Sourdough and the new Vegan Tartar Sauce, the Fish'less'fingers make for the perfect comfort sandwich. Made from silken tofu, gherkins, capers, lemon and parsley - the own brand tartare sauce is perfectly ‘creamy’, vegan-friendly and another first-to-market.

Chloe Graves, Chilled Vegan & Vegetarian Buyer at Waitrose & Partners, said, “After the successful launch of our new vegan and vegetarian range in October 2018, we’ve been working to see what other interesting dishes and products we can add to the range. The Fish'less'fingers are a great vegan alternative to a much-loved food which we hope our customers will love.'

Waitrose & Partners Fish’less'fingers are available nationwide and online on an introductory offer of £3.19 and will then be £3.99 from the 30 January. The Waitrose & Partners Vegan Tartare Style Sauce is also on an introductory offer of £1.59 and will then be £1.99 from the 30 January.