The newly-appointed joint administrators of Patisserie Holdings plc have confirmed the closure of a number of loss-making outlets have been closed.
The closures include 27 Patisserie Valerie stores, 19 Druckers stores, 25 Patisserie Valerie concessions in Debenhams, Next and at motorway service areas, and the bakery in Spitalfields. Combined, these closures have resulted in 920 redundancies.
The remaining 122 outlets will continue to trade while the administrators seek a buyer for the business.
David Costley-Wood, partner at KPMG and joint administrator, said, “Since our appointment, we have been pleased with the level of interest we have received in the business, and so remain hopeful of achieving a positive outcome.
'In the meantime, we can reassure customers that across the remaining 122 stores, it is all but business as usual.”
Patisserie Valerie was first opened in Frith Street in London's Soho in 1926 by Belgian born Madam Valerie. She came to London on a mission to introduce fine Continental Patisserie to the English.
During the Second World War the Frith Street premises were bombed by the Luftwaffe and Madam Valerie subsequently set up shop around the corner in Old Compton Street. This iconic store is one of the sites that has closed.