Hobart Cooking & Hobart Warewash to merge under new name

Hobart UK has today announced the alignment of its Warewash and Cooking divisions into one single sales and administration operation known simply as the Hobart Equipment Division.

The core focus will be to leverage new commercial opportunities and to develop and strengthen relationships with all external partners and create a larger and more effective sales force to increase, improve and strengthen the number of active sales contacts across the whole market.

In addition, new appointments within the sales development team will enable Hobart UK to offer stronger support to its key customers and distribution partners and facilitate a mutually beneficial relationship.

The new organisation will be run by the existing directors, while David Riley (pictured) will continue as Managing Director and head up the newly formed organisation.

Iain Munro takes on the wider role of Business Development Director encompassing the National Account Team, the Projects Department and the newly appointed Product Specialists. His responsibilities will include raising awareness and specification of the Hobart product portfolio via consultants and design houses, from drawing board to final supply and in close cooperation with our distribution partners.

Tim Bender will maintain his role as Sales Director with the Regional operations including Hobart Independent, which will continue to report to him.

The Hobart Regional operations will still offer local support and assistance to the national account and project teams whilst maintaining their primary role of working successfully with the company’s distribution partners.

The Hobart Independent team will also continue to supply dedicated Ecomax products exclusively via the dealer channel.

On the merger, David Riley said, “The joining of the two divisions will have a synergistic effect as we utilise the abilities of our team to maximum effect We will be able to optimise our sales efforts ensuring our customers obtain the most value from dealing with Hobart.”