Shepherd Neame to launch next gen cask ale range

Shepherd Neame is to introduce Cask Club: a new range of contemporary cask ales designed to satisfy the beer-curious drinker.

Beginning in March, we’ll introduce a new cask ale each month in participating pubs, celebrating modern styles and flavours, with exciting international collaborations and classic seasonal favourites.

Head brewer Mike Unsworth said, “We are looking to bring out a range of beers that will excite the consumer and introduce them to some new flavours and beer styles.

“We want to shake off the old-fashioned image that cask ale sometimes projects, bringing more people to what we believe is one of the best drinks in the world, at the same time celebrating some seasonal classics.”

It is not just the tastes but also the look of Cask Club that takes a fresh approach, with dynamic design and bright colours not normally associated with cask ale, for ultimate stand-out on the bar.

Kicking things off will be Hop County Hopping Mad Pale Ale (4.8% ABV, a glorious golden ale with light caramel notes and citrus, pine and hedgerow fruit aromas that combines ale and crystal malt with, Boadicea, Endeavour and UK Cascade hops.

April will see the first of our international collaboration with the arrival of Samuel Adams’s Blonde Ambition (4.2% ABV), brewed to a recipe devised with US craft beer pioneers the Boston Beer Company.

This will be followed by New Dawn Citrus Ale (3.5% ABV), a refreshing and light session ale with real citrus fruit. Further beers will then follow approximately every four weeks, among them collaborations with brewers from Finland, Italy, Sweden and, in 2020, the US.