Aryzta launches new trend-filled catalogue for operators

Aryzta Food Solutions has launched its brand-new Spring/Summer catalogue, which features a host of key trends including ‘authentic twists’, ‘indulgent breakfast’ and ‘zero compromise special diets’.

The 700+ strong range of semi-prepared, reception, patisserie and fully finished items – supplied frozen for absolute convenience – has been created by Aryzta’s expert bakers to help operators capitalise on growing trends and stand-out from high-street competitors.

With research showing that the number of UK adults eating out has never been higher (93.5% of the population)*, competition to win the ‘out-of-home’ consumer-pound has never been more intense and the need for menu innovation, more clear.

Operators can premiumise menus by harnessing some of Aryzta’s range of authentic twists – twinning age-old techniques and styles with more modern ways of thinking. New textures can be added to sandwich and burger menus with the new Puff Pastry Swirl (pictured); delicate layers of puff pastry, folded into a bun shape, with a light and slightly crisp mouthfeel, the perfect premium carrier for all manner of fillings.

Yet more speciality carriers come in the form of Potato Rolls; a three-strong range of wheat rolls, enriched with potato flakes. The range comprises of a light wheat roll, a dark malted wheat roll and a wheat roll with grated carrot, pumpkin seeds, linseeds and oat flakes.

New Stone Baked Mozzarella, Tomato and Basil Pides - a pizza of Turkish origin characterised by a unique boat shape and open filling - with its spinach infused dough takes an authentic traditional recipe and adds a modern twist of innovation.

With breakfast now more popular than dinner when it comes to eating out - consumers now spend a record high average of £5.54 on breakfast out of home. Yet as sales of the Full English fall, indulgent on-the-go breakfast items prevail.

Operators can take inspiration from a host of new sweet bakery items including the duo of Coloured Croissants which intricately layer coloured and plain dough to create a striking pattern, each with a surprise filling in ‘Raspberry’ and ‘Chocolate-Hazelnut’ flavours.

New Almond and Chocolate-filled Croissants also make for a deliciously sweet and profitable breakfast as do the trio of Danish Pastries in innovative flavours including Lemon Danish Plait, Mango & Passionfruit Danish Crown and Wild Canadian Blueberry Danish Crown.

With a recent survey revealing that over 90% of vegans struggle to find food when out and about+ operators need look no further than ARYZTA’s new catalogue of savoury and viennoiserie products to see just how easy it can be to attract these consumers.

Brimming with heavenly cakes, the SS19 ‘baker’s bible’ features vegan friendly delights including new unsliced vegan loaf cakes in Lemon, Chia Seed & Pistachio and Chocolate Cookie flavours, as well as the golden shimmering showstopper, Vegan ‘Nuts About Toffee’ Cake.

It’s not just the vegan demographic ripe for special diet profit potential; research shows there’s a serious consumer demand for more gluten-free options from a UK free-from market set to be worth £673m in 2020. The good news is that offering free-from choices needn’t require a compromise on flavours or textures as Aryzta proves with its special diet offering that makes flavour ‘king’.

Highlights in the range include a soft Gluten Free Rustic Cinnamon and Raisin Baguette, packing a flavourful punch, ideal for breakfast and brunch occasions, whilst all new Gluten Free Granola Cookie Crust Cheesecake blends creaminess with crunch in this indulgent pre-sliced dessert.

Paul Maxwell, UK Marketing Manager, said, “With this catalogue, we aim to inspire and equip operators to be able to embrace high quality bakery, putting it at the heart of their menus, from breakfast through to dinner.

“With our team’s expert skill and understanding of quality bakery, we’ve been able to create an enviable collection of finished products as well as base products that make it easy for operators to take their offerings further. We’re excited to see our customers’ menus flourish with the addition of both our newest and much-loved bakery products.”