Greene King launches Christmas Guide for Pub Partners

Greene King Pub Partners has published a brand new guide packed with Christmas insight, hints and tips for its leased and tenanted partners to make the most of the festive season.

The 40-page handbook was developed by the Pub Partners marketing team and aims to inspire publicans to make the most of key sales opportunities throughout December and give them extra tips and pointers to make their Christmas one to remember for customers.

Packed with advice on everything from offering bounce-back vouchers, doing Boxing Day present-swap shops, carol singing and breakfast with Santa, the guide aims to inspire licensees to consider going above and beyond in their pub to make Christmas a success, as well as ideas on how to continue the momentum through into January.

Phil Chatwin, Greene King Pub Partners’ head of marketing, said, “Pub Partners has always sought to inspire licensees to make the most of Christmas, with roadshows and advice packs, but this year we wanted to create what we feel is a fully comprehensive work book that has something for everyone.

“Whether you’re an old-established hand or new to the industry, we hope our new guide gives our partners some invaluable food for thought and helps to make this a Christmas to remember.”

The guide has been sent free-of-charge to all of Pub Partners’ 1000+ publicans across the country. Sections include:
Consumer Insight
External Signage
Black Friday
Christmas Champions
Think Digital
Food Plan
Christmas Drinks
Low/No Alcohol
Back Bar
Big Deals December

The guide is the latest in a series of new marketing promotions offered to Greene King partners, including the recently published wine brochure that allows partners to create their own bespoke wine menus free of charge.