Kerb extends event catering portfolio with Kew Gardens Xmas win

The UK’s leading street food organisation, Kerb has partnered with Kew Gardens for their annual winter trail, heading up the food and drink over the 40-day event with their incredible line-up of London’s best street food traders.

In its 7th year, Kew Gardens’ winter trail takes place from 20 November to 5 January 2020 and is one of London’s most popular Christmas activities.

As the first time Kerb has partnered with the world-famous botanic gardens, the street food pioneers are delighted to secure the contract and provide tasty food and festive drinks from ten independent street food traders and six bars.

These traders are as follows: Jamon Jamon, MyPie, The Bowler, La Churreria, Meltsmiths, The Beefsteaks, Well Kneaded, Prairie Fire BBQ, Prairie Dairy, and SE Cakery.

This most recent partnership for Kerb Caters, joins a series of impressive large-scale events secured by the private event arm of the business, which originally formed in 2014.

In the last twelve months alone, Kerb has supplied food for 190 events, generated revenue of £2m for traders, and became the first and only street food company to be an official supplier at prestigious London heritage venues Natural History Museum, Somerset House and Alexandra Palace.

Kerb is bringing the same flavour and diversity from their street food markets and recently opened Seven Dials Market to some of London’s best venues. As part of the Kerb ecosystem and mission to grow and support London’s independent food businesses, Kerb Caters gives street food traders an opportunity to showcase their services through a new platform.

With 30 out of Time Out’s 44 ‘Top Street Food Traders in London’ being Kerb members, Kerb events guarantee incredible service and innovative, delicious dishes.

Born out of a changing tide in event catering, Kerb Caters offers clients a new and exciting way of entertaining event guests and incredible events management experience. As proud winners of ‘Best Event Caterer’ at the recent London Catering Awards 2019, Kerb is firmly establishing their position in the events catering industry.

Alana Buckley, Commercial Director at Kerb, said, “This partnership with Kew Gardens is such a great way to mark another great year for Kerb Caters. Following the launch of our first permanent market, Seven Dials Market, and collaboration on a number of large-scale events, 2019 saw continued growth for Kerb.

'Kerb Caters is one of the many ways we support independent food traders to grow, outside of our regular street food markets, new permanent site and food incubation programme.

'Event catering is a fantastic way for Kerb members to gain exposure, experience, and revenue, with our five highest earning traders each securing over £70,000 from Kerb private events alone in the last 12 months.”

Harriet Hutton, Commercial Events Manager at Kew Gardens, said, “We’re really excited to have Kerb onboard for the first time this year. It brings a new element to Christmas at Kew, and it’s great to be supporting local, independent businesses.

'Visitors are in for a treat with a variety of enticing, festive options available - I’m most looking forward to My Pie and their award winning pies, and being able to treat myself to a steak and chips from Beefsteaks.”