Greene King invests in Amazon Premier League Pass in 900 pubs

Greene King has announced that it will be showing all festive Premier League fixtures in more than 900 pubs after subscribing to the Amazon Premier League Pass.

The investment will allow Greene King pubs to show 20 key Premier League matches across the Christmas period, including ten matches across 3-5 December, nine matches on Boxing Day and one on 27 December.

As part of a landmark broadcast deal, Amazon secured exclusive rights to 20 matches per season for the next three years in a deal worth £90m to the streaming service.

Phil Thomas, chief commercial officer at Greene King, said, “Boxing Day fixtures are a huge part of the football calendar and usually throw up some big clashes, and this year is no different. This year we will have nine games available to view throughout the day, kicking off at 12:30pm and finishing with a final match at 8pm.

'Football fans can look forward to a huge day of Boxing Day football and will be able to enjoy these great festive fixtures in more than 900 Greene King pubs nationwide.

“Additionally, to be one of the first major pub retailers to announce this investment demonstrates our commitment to broadcasting all major sporting occasions, both football and beyond, as well as our ambition to become the undisputed home of pub sport.”

Broadcaster BT Sport has been appointed to market Amazon’s Premier League Pass to commercial premises, which will be accessible via their current set-top box equipment.