BrewDog opens taproom inside futuristic distribution centre

Independent Scottish craft brewer, BrewDog has just opened a taproom called Hop Hub at its 130,000 sq ft fully-chilled warehouse near Glasgow, code named the 'Hop Hub', which opened earlier this year.

The brewery has built a taproom onsite for visitors to see, first-hand, its commitment to beer quality, and have the opportunity to taste beer which is served ice cold and at the pinnacle of freshness.

BrewDog has an industry-leading passion for transporting, storing and serving beer at a temperature that retains its fragile aromas and flavours intact. It has described the Hop Hub as its ‘secret weapon’ in this quest – fitted with six blast chillers it ensures all of the beer in stock remains in cold storage, thus unaffected by rises in temperature that can degrade its condition and taste.

The Hop Hub taproom has ten taps of BrewDog craft beer on offer, pouring direct from the cold store and served at the perfect temperature. For those looking for a 24-hour craft beer fix, it will also have a range of beers from the Aberdeenshire brewery to take away.

Anyone who arrives with an appetite will be able to treat themselves to BrewDog’s hugely popular menu of freshly-made pizzas, such as the Spicy Meaty, topped with ‘nduja, spicy pepperoni, chilli flakes, smashed Napoli tomatoes, Scottish mozzarella.

BrewDog Hop Hub can be found at BrewDog Eurocentral, 2 Condor Glen, Holytown, ML1 4UY, just north of Motherwell in North Lanarkshire. The taproom is a short distance from Scotland’s busiest motorway, the M8, and can be reached by those travelling in either direction between Glasgow and Edinburgh. Eastbound traffic can leave at junction 7, Westbound at junction 6 – signs for Eurocentral will lead towards the taproom.

The warehouse itself opened in April and is located within the 650-acre Eurocentral complex outside Glasgow. With over 60 staff on site, it receives the equivalent of up to 1 million cans of beer a day from BrewDog’s brewery in Ellon, Aberdeenshire. With the trucks also fully refrigerated, Hop Hub is a key component in BrewDog’s commitment to cold-chain transit of craft beer.

James Watt, Captain of BrewDog, said, “We are committed to going the extra mile so that you can enjoy brewery-fresh quality beer, and our Hop Hub distribution centre is at the centre of this passion. The new on-site taproom is a place where you can drink our beer as if it was just-packaged; our devotion to freshness is now open for all to see. Pull up a chair, order a pizza and discover what our lifetime obsession with beer quality has led to.

'You can enjoy beer there or pick it up to go but in either case it will have remained fully-chilled for the entirety of its short life. We believe the principle of ‘store cold drink fresh’ is more than a solution for the craft beer industry – it should be a mantra that we all live by. Beer quality is the single most important thing on our radar. Hopefully the Hop Hub taproom will now be on yours.”