Costcutter Supermarkets Group (CSG) is offering independent retailers a ‘fresh start’ with a major New Year recruitment drive.
The campaign is focused on demonstrating the growth existing retailers have experienced through embracing key shopper trends around healthy eating and increasing demand for fresh food, vegan and Free From ranges through its Shopper First: Drive Five to Thrive growth programme.
The campaign features CSG retailers and shopper testimonials, as well as case studies and insights in to the levels of support CSG offers to its retailers, all of which is housed on a new dedicated website www.freshstart.costcutter.co.uk
The new drive on recruitment will be headed by Jamie Davison, who is bringing his 30-year wealth of experience in CSG retail to a newly created role. Following a restructure designed to provide even greater levels of support to new and existing retailers alike, from the start of the year Jamie has taken up a new role as Business Development Director, New Business.
As a result, CSG welcomed Francesca Haynes on 6th January, as Business Development Director, Wholesale. Francesca brings with her extensive experience from senior retail roles at Aldi, ASDA, B&Q and Paperchase.
Mike Hollis, Retail Director for Costcutter, said, “I’m delighted that we are starting the year in such a strong position. Our new recruitment drive is our most comprehensive yet and is aimed at progressive retailers who want to work with us and take advantage of our outstanding offer, combined with the expert support we provide to help retailers meet the needs of their shoppers to grow their sales and profitability.
'The campaign rightly focuses on the strength of the Co-op own brand products, particularly across fresh and healthy eating options, as well as vegan and Free From and crucially the growth that retailers can experience from tapping into these key trends with us.”
“With highly competitive prices and great rebates of up to 6%, we believe that the strength of our offer for retailers is compelling. Not to mention our unique Shopper First insights, combined with a modern, contemporary store brand.'
Hollis concluded, 'Our new structure will also enable our new and existing retailers alike to benefit from Jamie’s wealth of CSG experience and the first-rate experience Francesca brings with her from her successful retail career. I’m delighted to welcome Francesca to the team and to see Jamie take up a new and pivotal position in our business.”