Belushi’s, a pan-European bar chain owned by Beds and Bars, has just launched a new App so that UK customers can earn points and rewards using a pay-in-store option.
The app, which has been named the Belushi’s Backstage Pass, has been developed by LOKE, a company that specialises in creating loyalty, payment and ordering apps.
The features of the new Belushi’s App will allow customers to:
- Make purchases on the app at the bar, similar to Apple Pay
- Earn 5 points for every £1 they spend
- Build up points to unlock different offers
- Climb up the tiered loyalty scheme. You can reach Bronze, Silver and Gold status
with different food & drink rewards available at each stage
- Split the bill with friends who also have the app
- Add a tip to their bill
- Claim student discounts
- Redeem their personalised rewards
- Receive regular, instant rewards through push notifications
- Access the menu from their smartphones
- Benefit from an overall a more personalised and tailored customer experience
The app is now available to download from the App store and Google Play. It will be available to use at all Belushi’s venues across the UK.
Sophie Herbert, Marketing Director at Beds and Bars, said, “We are excited to launch our
new branded application into Belushi’s venues this month. It will take our current offers &
rewards schemes as well as our customer communications to the next level.
'One of the biggest benefits is around the visibility of our customers behavior and off the back of this the ability to deliver a far more personalised experience such as providing offers, rewards and access to our campaigns that are relevant to their interests, purchasing habits and engagement with us as a brand.
'Not only this but from a back-of-house point of view, it will also tidy up the potential misuse of paper and card schemes we had in place previously.”