Brakes launches virtual food engagement event

In what it believes to be a foodservice first, Brakes launches a Virtual Food Engagement event today.

The event brings together 21 of the foodservice industry’s leading brands – including Heinz, Nestlé Professional, Arla Pro, Callebaut and Unilever Foodservice and collective expertise that will provide “visitors” with unprecedented access to a wealth of sector specific information, insights, support, tools and resources to help them over the coming months.

From videos to recipe inspiration, exciting products and helpful content - whether they have continued to trade during lockdown or are planning to re-open soon. And of course, being virtual, the event is safe and contact free.

The online event is part of the company’s “Stronger With Brakes” initiative and will run continuously for 6 weeks from 15th July until the 21st August. The event content further adds to the wealth of sector specific information, insights and support available to foodservice businesses in Brakes’ dedicated COVID-19 online hub at:

Those operators who already have a Brakes account will get the most from the event as they will be able to buy products directly off the page and get details of all the latest promotions available to them. Customers will receive an email invitation telling them how to access the event whilst non-customers simply need to visit the event home page at:

Once they have accessed the event ‘hub’ - which contains a virtual map detailing the various supplier stands – clicking on a stand will take the visitor to the page that introduces that brand, gives details of the available content, and highlights any relevant products and promotions.

The content - such as video, product information or recipes - is tabbed by category, and icons show what sectors the content is relevant to. Brakes customers can even order products directly from the supplier’s stand with their relevant pricing applied.

Operators are encouraged to visit the event as often as they like as the event hub will be updated on a regular basis to highlight the latest content, offers, competitions and news.

The full list of brands participating is as follows: Arla Pro; Callebaut; Heinz; McCain; Nestlé Professional; Unilever Foodservice (Hellmann's & Walls); Brakes Care; Dr. Oetker Professional; Ferrero; Mademoiselle Desserts; Pladis; Premier Foods; Twinings; Finsbury Foods; Froneri; Innovate Food; Big Al’s; The Meatless Farm; Haagen Dazs; Love Taste; Vegware.