Boparan signs first UK franchise partner for Slim Chickens

Boparan Restaurant Group (BRG) has signed its first partner as the group seeks to accelerate the growth of 'better chicken' brand, Slim Chickens.

BRG has entered into a franchise development agreement with JRK Restaurants under which the new partners will open initially five outlets across the South Coast. JRK is an established, London-based group made up fo businessmen who already have interests within the food and hospitality franchise sectors and have joined forces specifically to partner with BRG on the Slim Chickens’ brand.

BRG has already proven the UK’s appetite for the Slim Chickens concept with seven successful openings in London, Birmingham, Bristol, Cardiff and Kent in just two years.

Judd Williams, BRG’s Franchise Director, noted, “We are delighted to partner with JRK in what is a significant move for everyone associated with the Slim Chickens brand. As a result of this new signing, we have taken the first steps in our ambitious sub-franchise plans to fast track the roll out of Slim Chickens and introduce the brand to more towns and cities across the UK.”

Karim Kassam, Chairman of JRK, commented, “Slim Chickens is undoubtedly one of the most exciting new brands in the market and we are pleased to partner with BRG to increase Slim’s presence across the UK. We have already secured our first Slim Chickens location and are on schedule to open within the next couple of weeks.”

The first restaurant to open as part of the new agreement will be located within Southampton’s popular in WestQuay Shopping Centre and is due to open next month (August 2020).