Crown Partnership acquires Sejuiced

Crown Partnership, the all-encompassing events, catering and hospitality provider, has acquired a majority stake in bespoke drinks company Sejuiced.

Founded by Sylvia Garvin in 2004, Sejuiced creates unique beverages for businesses through hand-made personalised bottled drinks and on-site bar services.

In 2019 the company launched an eco-friendly juice delivery scheme, The Juice Round ( Providing a sustainable alternative to manufactured products in single use packaging, The Juice Round delivers nutritious drinks to workplaces in custom- printed glass bottles that are collected, refilled and replenished weekly.

During the pandemic the company has focused on supplying custom-branded drinks for virtual events and staff care packages, enabling clients to still create a physical connection with their audiences.

Charles Beer, Senior Partner, Crown Partnership, said, “Sejuiced adds focused drinks expertise and two exciting brands to Crown’s portfolio. I am confident, despite the challenges that the current pandemic presents, that Sejuiced has a great future with Crown.

'Their innovative services connect with growing trends in local sourcing, personalisation, healthy living and sustainability - all of which are key to “building back better” after COVID-19.”

Sylvia Garvin, Managing Director of Sejuiced, said, “We’re delighted to be joining forces with Crown Partnership. Their creative tailored approach and focus on healthy, sustainable nutrition closely matches our own. We have a distinct yet complimentary set of services, and I’m excited to be taking Sejuiced from strength to strength with their support.

'One of my aspirations is for the brand to expand into retail, which Crown’s catering contracts and networks will be invaluable for. The Partnership holds great promise for Sejuiced and we’re looking forward to adding value across Crown’s network.”