Today, Co-op announced that more than one million shoppers have now downloaded it’s digital Membership app, unlocking extra vale and personalised offers for Members as part of the new refreshed Co-op Membership programme.
Co-op’s Membership programme was refreshed four weeks ago, and since then the app has spent time second only to Track & Trace in popularity on both Apple store and Google Play.
Co-op Members see 2p for every pound spent on Co-op own-brand groceries returned to their personal Membership rewards balance, alongside personalised weekly offers on the app and Member only in-store promotions. The new scannable digital Membership card to enable consumers to swipe their card in a contactless way and there are also savings to be made on funerals, insurance policies and legal products and services.
The retailer also donates the same amount (2p in every pound spent on Co-op own-brand groceries) to local grassroot projects. This amount has doubled, and supports the vital work local causes carry out to create healthier and happier communities and to help those most in need, including a focus on access to food and mental wellbeing.
Exclusive personalised and tailored offers have already seen around 250,000 Members 'bag' a free Co-op Irresistible 100g Fairtrade chocolate bar during launch week, and Scalini Prosecco 75cl offered at a special Member price of just £5.
Greg Hutchison, Director of Membership & Personalisation, Co-op, said, “Co-op is committed to creating value for our Members and communities, and with the re-fresh of our Membership programme and launch of our digital app we are able to do even more of this.
'We’ve been thrilled with the response to the App and the exclusive offers and prices plus the ability to scan the new digital Membership card at our tills to minimise social contact have been very well received - we have plans to roll-out more features in the coming months too.
'We’re delighted to be able to reward our Members for their loyalty and to double the amount we give to local causes to support the vital work they carry out in communities during this unprecedented and challenging time.”
Members can also access recipe suggestions, and choose the local causes that they want to support through the app. Since 2016, 21,000 community groups have shared over £70m through Co-op’s Membership programme, and the programme refresh has seen the amount Co-op donates to local causes double.