Today, pub giant JD Wetherspoon is selling real ale for 99p per print in areas of south east England entering the Tier 3 restrictions.
Until final orders tonight, all the Wetherspoon pubs in areas earmarked for Tier 3 - London and parts of Essex and Hertfordshire - will be serving up the cut price pints.
Spokesman for the company, Eddie Gershon said, 'We would have to throw any unsold real ale away in those pubs moving to Tier 3, so it makes sense that our customers can enjoy it at even greater value prices than normal in those pubs that will be affected.'
Under Tier 3 all pubs must stay closed except for takeaway, drive-through and delivery options.