From mid January Pep Kitchen’s range of frozen, vegan, ready meals will be available across London in eleven Planet Organic stores. This is the first multi-store listing for the brand and an exciting step into retail for PEP Kitchen.
The retail range includes dishes such as Coconut Dhal & ‘Gunpowder’ Roasted Roots, Mung Bean Moussaka and ‘Chorizo’ Spiced Tempeh Red Pepper Stew. Pep meals offer something new to frozen convenience in speciality retail, creating great tasting ready meals that don’t compromise on health, nutrition or sustainability.
Pep Kitchen meals are created with the aim of exciting people to consider more plant-based options, as both a sustainable and environmentally conscious choice, whether this is full time or flexitarian. This new listing reflects an incredibly positive reaction to the brand since launch and a changing mentality towards both frozen meals and vegan eating at home.
The six strong range includes 3 meals for one and 3 dishes for two, which are designed for sharing with sides. The range has had a packaging refresh for the Planet Organic launch to ensure shelf visibility and maximise freezer space.
Pep Kitchen launched earlier this year with a nationwide delivery service. Founders Ben McAndrews and Joe Coulter hope enabling people to pick up a single meal in store will allow more people to try the meals, potentially for the first time, without the commitment of a larger delivery online.
Working with CLF Distribution the range will also be available to other independents and stores across the UK.
On the new listing, founder of PEP Kitchen Joe Coulter said, “We’re super excited to be working with Planet Organic and bringing PEP meals into frozen retail. It’s an exciting time for the sector, with frozen helping to battle food waste while bringing great tasting vegan options to the table - we hope to inspire the next generation of flexitarians with some of our great tasting meals.”
A spokesperson from Planet Organics added, “Finding new and innovative products to add to our range is what makes us tick at Planet Organic. We’re excited to be able to offer PEP Kitchen’s delicious new range of vegan frozen ready meals to our customers.”