M&S expands loyalty programme into cafes with coffee rewards launch

M&S has announced the roll out its Sparks coffee rewards programme across the UK following a successful trial in Scotland and Wales.

Available exclusively through Sparks on the M&S App, customers are rewarded for purchasing hot drinks at the M&S Café – with every seventh drink completely free.

The scheme has just been rolled out to customers across the UK and is the latest example of how M&S is continually boosting the rewards in its Sparks loyalty programme for its 14m+ members.

M&S sells over 36m hot drinks a year (c. 100k every day), making it one of the largest vendors in the UK. From its estate of 339 cafés across the country, M&S’ café ranges offer something for everyone from those on the go to others taking a quick break in their local store.

M&S is now extending rewards across all its cafes so that every customer will be able to track their hot drinks purchases within the M&S App and enjoy a free reward after every six drinks.

Whether its a Classic Cappucino made using M&S’s Fairtrade coffee beans, or a Fully Loaded Hot Chocolate, all barista-made drinks are included in this offer. And with refill discounts for customers’ who bring their own refill cups there are even more savings are to be had for savvy customers.

M&S first trialled Sparks Coffee Rewards back in August with a select group of M&S Café customers, before extending the trial to all stores in Scotland & Wales in January.

Jenny McPartlin, Store Manager for our Glasgow Argyle Street, said on the trial, “Sparks Coffee rewards launched at our store at the start of January and our customers have taken to it really well. They appreciate being rewarded with a nice little bonus every six drinks – which is perfect for our regular customers who visit us every day for their morning coffee fix“

Danielle Papagapiou, Head of Loyalty at M&S, said, “Sparks is our way of saying thank you to our customers for shopping with M&S across every part of our offer, and now for the first time that includes the millions of customers who visit our 339 cafés every year.

'Hosted in the Sparks hub on the M&S App alongside every other reward and offer you receive for shopping with M&S, collecting the stamps is quick, simple and digital first so that it can easily become part of our customers’ routines.”

As a digital first scheme, the Sparks hub is entirely hosted on the M&S App and downloading and using the App every time customers shop with M&S is the easiest way to make the most of the scheme. The more customers’ shop the better and more personalised the treats and offers become and through the M&S App, everyone can easily find their Sparks benefits and ensure they never miss their rewards and treats.