Greene King launches 6th Hive Pub after £260k transformation

Greene King Pub Partners has launched its sixth site under the Hive Pubs banner, its new franchise pub concept.

The Peacock in Boughton, Chester has been transformed into a Hive Pub following a £260k makeover and will be run by new franchisee Peter Boardman.

The Peacock has been transformed with a complete refresh throughout in line with the Hive Pubs brand and concept to create a modern look and feel with community at its heart. The outside of the pub has also been significantly upgraded with ‘beach huts’ and a large, covered pergola area.

The pub will offer an extensive range of food and drink in line with the Hive Pubs branded concept including a menu of pub classics curated by the food team at Greene King and paired with tasty deserts.

The Hive Pub will also serve an extensive range of drinks from standard and premium lagers, to ciders, stouts and ales – plus a number of craft beers for those looking for something extra special. It will also serve an extended range of spirits, wines, soft drinks and alcohol-free options.

As a Hive Pub, sport will be a key part of the offer at The Peacock and so the pub has Sky Sports and BT Sport subscriptions to show all the major sporting events.
Greene King Pub Partners has ambitions to grow its franchise estate, including Hive Pubs and unbranded franchise pubs, to around 170 sites over the next five years.

Aimed at those with experience of running a pub, the Hive Pub franchise agreement gives licensees a ready to trade pub within a proven branded concept for just £5,000 ingoing cost and a minimum guaranteed income of £20,000 plus additional income based on performance such as share of turnover.

Peter Boardman, franchisee for The Peacock, said, “As a Hive Pubs franchisee, I have been able to open a new pub business without the risk or large investment usually needed. The ready-to-go proven concept Hive Pubs delivers allows me to focus on running and growing my pub business.”

Andy Wearn, Business Development Manager at Greene King Pub Partners said, “We’re really pleased with the transformation of The Peacock to a Hive Pub following our £260,000 makeover. The pub now represents everything Hive Pubs is about – community and delivering the best local pub experience.'

Wearn concluded, “This is our sixth Hive Pub site and we look forward to rolling out more in the coming months and year ahead.”