Morrisons listens to shoppers & unveils new My Morrisons app

Morrisons has unveiled a new and improved ‘My Morrisons’ loyalty programme, making it easier for customers to save money.

With customers telling the supermarket how challenging it is for them at the moment, its instant rewards-based scheme has been updated to offer more relevant deals, easier navigation and the introduction of surprise bonuses.

Swiping the new My Morrisons app or a physical card will offer customers:
> New and improved offers - the regular offers have been changed so that they now focus more on the categories that customers have told the group they appreciate savings in the most. These include meat, dairy and impulse.
> Surprises - surprise offers will help make the most of key moments such as flowers at Mother’s Day or sweet treats at Halloween
> Basket Bonus - when a customer scans the app or swipes their card they will now be in with a chance to ‘bag a bonus’ offer. It might be money off a shop or a treat from one of the Market Street counters

The look and feel of the app has also been improved to make it easier and quicker to use. The My Morrisons barcode has been added to the home screen so it is quicker for customers to find at checkout and the registration process has also been simplified.

In addition, our other online services such as Morrisons.com and Food to Order are now easier to find under the ‘services’ tab.

This summer, My Morrisons customers will also be invited to participate in its six week collector scheme. This will enable them to receive a significant money-off voucher at the end of August if they have met the criteria and shopped in four of the relevant weeks.

Rachel Eyre, Chief Customer and Marketing Officer, said, “We know that this is a very tough time for customers and so our improved My Morrisons scheme will help the millions of customers who are part of it by rewarding them with instant offers when they shop.

'We have taken on board customer feedback about which categories are the most relevant and have also introduced unexpected surprises to put a smile on our customers’ faces.”