Asda shoppers stock up on burgers, ice cream & ready-to-drink spirits to beat the heat

With the UK set to be hotter than Hawaii today and tomorrow (close to 40°C), Asda customers have been picking up all they need to enjoy (or some might say get through!) the heatwave at home.

From burgers and ice cream to ready-to-drink spirits and ice cubes, shoppers have been stocking up on hot weather essentials to enjoy during the tropical weather:

> Customers are enjoying barbequing, as charcoal sales increased 400% in the last 7 days, with BBQ and grill sales up 195% compared to last weekend
> The supermarket has sold 4.5 million sausages and 1.4 million burgers in the last 7 days, which is enough to cover the distance between Asda’s Head Office in Leeds and London’s Big Ben
> Burger sales are up 75% week on week and Asda’s Extra Special Sausages are up 14% - both selling more than the Jubilee weekend already
> Ice cream sales are up 70% week on week, with almost 3 million units sold week to date
> As shoppers opt for a ready-made tipple to enjoy in the sunshine, sales of ready-to-drink spirits are up 72% compared to an average week.
> Up a whopping 78% year on year is sales of ice cubes, with strong demand as customers look to stay hydrated with cool beverages.