Snack manufacturer Pladis has surpassed the £3 billion sales milestone for the first time.
For the year ending 31 December 2024, Pladis reported a 17% year-on-year increase in group revenue to £3.23bn, fuelled by robust consumer demand for its core biscuit and snack brands and double-digit growth across international markets.
Operating profit at the London-headquartered snacking group, owner of McVitie’s, Jacob’s, Carr’s, and Flipz, rose by 4% to £344.4m, while EBITDA grew 11% to £486.9m, supported by stronger operational discipline and a continued emphasis on brand-led growth.
The results conclude a strong year of innovation for the FMCG giant, which launched several new products across its portfolio, including a ‘Cola Bottle’ flavour Jaffa Cake and Jacob’s Bites – a new bite-sized savoury range aimed at younger consumers.
Through its Ülker brand in Türkiye, Pladis also tapped into the viral Dubai chocolate trend, producing more than 3,000 tonnes between August and December 2024.
Chief financial officer Sridhar Ramamurthy said: “2024 represented another year of strong progress for Pladis as we cement our position as one of the fastest-growing global snacking companies. Our performance is testament to the dedication of our 16,000 colleagues and our agility in responding to evolving consumer tastes for both indulgence and healthier snacking.”
He added that the group continues to invest in digital infrastructure, R&D, and brand advertising, alongside its recently announced £68 million upgrade to UK operations, to drive long-term growth.
Founded in 2016, Pladis now operates in more than 110 countries and ranks as the world’s fourth-largest sweet and biscuit manufacturer and seventh-largest chocolate producer.