River Cottage is set to expand with a fourth restaurant and delicatessen in Winchester and will join outlets in Axminster, Plymouth (pictured) and Bristol.
To help finance this expansion the company is creating a bond which will raise money for the River Cottage Canteen business.
The investment opportunity is open to shareholders, and, for the first time, the general public. Those choosing to support the group in this way will be given exclusive invitations to dine in the new restaurant.
The bond pays a fixed 7% annual return and will be repaid over a four or five year period. Investment starts from as little as £500 and all bond investments include a River Cottage Membership, which offers discounts in all of the canteens and at River Cottage HQ in Axminster.
The bond will be offered on a first come first served basis and River Cottage is expecting a high demand thanks to early interest from its own team and existing shareholders.