Burger & Lobster operator, Goodman Restaurants is set to launch its new deli concept Lobster Roll Deli just off London's Oxford Street on 3 November. Like Burger & Lobster, Lobster Roll Deli will offer a limited menu.
The company currently operates six Burger & Lobster outlets in London and will also be opening Rex & Mariano, a new seafood restaurant, in Soho in late November.
Lobster dishes are now trending in London. Hawksmoor was one of the first restaurants to go big on the lobster roll but it was the successful Burger and Lobster that really put lobster rolls on the UK food map.
Lobster rolls began life in Connecticut in the late 1920s when a restaurant called Perry's had the idea of de-shelling lobsters and serving it in a bun to save diners the work. The upmarket fish bun are now a staple of the summer season in New England.