Burger King has launched a new mobile app in the UK that offers customers personalised discounts. Customers who download the app and log in using a Burger King account will receive tailored mobile vouchers.
The app, which includes standard features such as the menu and locating the nearest outlet, is available on Android and iOS.
The UK launch follows considerable success with the app in Spain, where it has been downloaded 1.8 million times.
Bruno Lino, vice president and general manager, north division for Burger King EMEA, commented, “Burger King is firmly committed to the mobile channel and we are constantly looking for ways to offer great value to our customers and encourage trial among new customers.
'This hassle-free and intuitive application gives our customers access to exclusive, personalised offers and provides another channel to maximise our customers’ experience”.