QHotels has added six former De Vere Hotels and De Vere Luxury Lodges to its portfolio.
The six hotels include the luxury 5-star Cameron House in Loch Lomond (pictured) and Dunston Hall in Norfolk. They will be managed alongside the existing QHotels portfolio of 21 hotels led by Managing Director Michael Purtill and Finance Director Ian Goulding.
Michael Purtill commented, 'This is a really positive move that will help drive long-term, sustained growth for the QHotels brand. The 6 hotels are an excellent fit as they are renowned for their first-rate facilities, catering and service. This aligns with our guest-first ethos and enables us to effectively expand our UK reach.
'We will be working with each hotel on an individual basis to ensure we build on the best of what they have to offer and complementing this with our experience and expertise. This will help to maximise the conference and events potential of each of the hotels, while strengthening our portfolio in terms of a wider golf, spa & leisure offering.'
With investment earmarked for each of the six hotels over the coming months, the hotels will be integrated into the QHotels portfolio.
Purtilll concluded, 'Our first priority is business as usual for the teams and guests, ensuring we fulfil our commitments for existing bookings. We are then looking at where we can invest in developing the hotels to emulate the award winning standards QHotels is renowned for and which drives guest satisfaction and loyalty.'
On the 22 September QHotels was awarded AA Hotel Group of the Year 2014, which recognises the group's proven track record of offering the very best levels of service, food and accommodation across its range of 21 properties. Other recognitions includes QHotels being rated No. 1 UK Hotel chain 2013 by independent watchdog,