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Boulevard Events expands staff after record 40% turnover rise

Award-winning London event caterer, Boulevard Events has hired three new members of staff after a record 40% growth in turnover and expansion into international markets.

The second generation family business has come a long way since its 50-seater family restaurant opened its doors in 1989. Following the major increase in turnover, Boulevard has expanded its team to meet demand for new and repeat business.

Jenna O’Grady has joined the team as a junior event manager, relocating from New York, while sous chef Maria Correa-Monteiro joins after spells at The Chinese Laundry and Ceviche. Lizzie Orchard has also joined the event operations team from Aqua, The Shard.

The new hires take the Hackney-based firm to 12 members of full-time staff.

The family business is run by siblings Keran Crouch, Mark and Daniel Maher and their business partner and executive chef Adam Neale.

Director Mark Maher said: “Every moment of growth for us is monumental because we have all grown up with the business, to now be in a position where we have 12 members of staff and are continuing to expand every day is something we are all incredibly proud of.”

The growth comes after the catering company won the contract for the Hockey World Cup for the fourth year in a row and after expanding to deliver events internationally in the middle of last year.

Teaming up with creative agency Unicorn Events for a succession of local events in 2017, the family business is now its first choice catering partner for events both in the UK and Europe.

Elena Clowes, project manager at Unicorn Events, said: “The reason we are so proud of our partnership with Boulevard is that each and every team member is involved and invested in the creative development process. They listen to the brief, they develop the menus and they deliver an outstanding catering experience, every time.”

Daniel Maher added: “We are incredibly excited for the coming months and a time where we expect to continue growing year on year. In 2018 we will be taking our food and head chefs to countries across Europe and expanding the team as a result.”

To celebrate the Boulevard brand turning 30 years old this year, the company plans to invite clients for a trip down memory lane, holding a dinner party and culinary experience at one of its East London venues.