Instagram is to enable in-app restaurant reservations thanks to a new partnership with reservation platform, Quandoo.
The new move mean that users can now search for a restaurant and book it, just by hitting a button and without leaving Instagram.
Quandoo is currently in 12 different countries across Europe and the Asia-Pacific region. Users can search 17,000-plus restaurants on the Quandoo website or mobile app, and quickly book a table reservation.
The restaurants themselves stand to reap a lot of benefit from using a service like Quandoo, which can function as a reservations-management system and marketing services platform rolled into one.
Marketing services include everything from custom websites that integrate with the Quandoo reservations platform to newsletter placement to social media strategies.
Restaurants can choose from different pay-per-month plans that range in price and the number of services. Ultimately, Quandoo helps restaurants handle more bookings per table and therefore generate more revenue.
The deal means restaurants have an even larger potential audience and/or customer base, as well as a means to make businesses more searchable and shareable.
Pierpaolo Zollo, vice-president of business development at Quandoo, said, “We look forward to driving even more value for our restaurant partners with this integration.
“Thanks to this partnership, Instagram users will have an easier way to reserve a table at their favourite restaurant in less than a minute, no matter where they are; while restaurants will be able to take advantage of these new features, making Instagram another place to do business.”
Instagram’s blog stated, “As more people continue to interact with businesses on Instagram and take action when inspiration strikes, we’re making it easier to turn that discovery into action.
“Through our action buttons, people can now reserve, get tickets, start order or book through popular third-party partners without having to leave Instagram.”