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Bella Italia partners with Tesco to launch retail range

Bella Italia, the leading Italian-style family restaurant, has launched a bespoke range of frozen ready meals in partnership with Tesco to deliver high quality Italian meals in the retail market.

The range, which includes a selection of starters, mains and desserts, all of which are or have been on its a la carte menu, hit shelves in September and demonstrates the company’s commitment in utilising its knowledge, experience and expertise to target different markets within the UK.

The selection of dishes were chosen and refined, following an extensive process of cook-offs and stringent tests from Bella Italia and were personally developed by Executive Chef Vittorio to build on the authentic Italian dishes proudly served in restaurants.

Wherever possible, the dishes use the same ingredient suppliers as those served in Bella Italia restaurants across the UK, to maintain the same integrity, quality and high standard of product that its customers know and love.

James Spragg from Bella Italia said: “We’re delighted to be partnering with Tesco, to bring an authentic taste of Italy to homes across the UK. We’re restaurant operators at heart, with a rich heritage, but we also have a wealth of experience that can be utilised to tap into other markets, such as retail. As well as focusing on menu innovation and creating exceptional dining experiences, we’re also determined to evolve and find new ways to capitalise on our expertise and experience.

“We are immensely proud of our Bella brand and the progress we have made on menu innovation, championing authentic and healthy flavours and produce over recent years. We are confident that the rigorous testing and quality control measures we have put in place with Tesco will guarantee an end product we’re both proud of.”

A Tesco spokesperson said, “Bella Italia ready meals on Tesco shelves is great news for our customers. It makes it easier than ever before to get the fabulous flavours of Italy on the dinner table.”

The range will be available in Tesco stores across the UK, alongside other ready meals from high street operators Giraffe and Itsu.

The full range includes:
Starters/Sides: Funghi Arrosto, Polpette

Mains: Carbonara Pancetta, Conchiglioni Calabrese, Beef and Red Wine Ravioli, Pollo Funghi, Sicilian pasta Trulli, Meatball Al Forno

Desserts: Tiramisu, Lemon Cheesecake