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Iceland aims to target 250 new Food Warehouse stores across UK

Iceland is aiming to double the number of its Food Warehouse stores, as part of its nationwide expansion plan.

The frozen foods specialist is seeking to double its number of Food Warehouse stores by identifying up to 250 new locations, with the help of property advisor Mason Partners LLP, which is leading the hunt.

Iceland is searching for locations with a minimum footprint of 10,000 sq ft on retail parks across England, Wales, Scotland, and Northern Ireland.

Crawley, Brighton, Salisbury, and Dundee are among the locations specifically named by the retailer. Additionally, Iceland is eyeing locations in suburban areas of London, Manchester, Glasgow, and Newcastle.

First launched in 2014 as an “experiment,” Food Warehouse stores are typically located in retail parks and are about three times the size of traditional Iceland shops.

In 2021, Iceland boss Richard Walker stated that Food Warehouse had become the primary focus for growth and expansion for the frozen food retailer after the sister business outperformed its core supermarkets.