Asda is reducing the price of its ‘kids eat for £1’ café meal deal to kick off its 60th birthday celebrations.
The supermarket is lowering the price to 60p from 1 May to 31 May, available at 205 Asda cafés throughout the month. This offer allows a family with four children to enjoy a hot meal for under £2.50.
Shoppers can choose from over nine different meals, including penne pasta with meatballs, chicken nuggets, fish fingers, and Margherita pizza. In addition, children will receive a free piece of fruit with the hot kids' 60p meal deal.
According to the supermarket, there is no minimum spend required, nor is there a need to purchase an adult meal to access the offer.
Ian McEvans, Asda's Vice President of Commercial Food, said: “Asda has a rich heritage in supporting families and reducing our already hugely popular Kids Eat for £1 initiative to 60p is the perfect way to highlight that and to kick-start our 60th birthday celebrations.
“We know families face financial pressures when it comes feeding their children, not just during the school holidays, but all year round.
“We’ve served over six million meals since we first launched the initiative in 2022, proving what a lifeline it is to families across the UK, so I’m delighted that we can drop the price to 60p this May and hope to reduce some of that pressure even further.”
The meal deal was originally introduced at £1 in June 2022, allowing kids under 16 to enjoy a hot meal at any of Asda's 205 cafés.
This offer follows a recent initiative by the grocery giant, where visitors who showed their Morrisons More loyalty card at the counter received a free tea or coffee across its 205 cafés on Mother’s Day. This came after Morrisons revealed plans to close 52 of its cafés.
The supermarket also offered a Mother’s Day afternoon tea deal for £4, which included a scone, jam, clotted cream, and a hot drink. Shoppers could upgrade to a latte or cappuccino for an additional 55p.
