Emblems Collection, Accor’s global portfolio of luxury hotels, has launched its debut and flagship property, Lucknam Park Hotel & Spa, set in the Wiltshire countryside.
Lucknam Park Hotel & Spa offers 42 individually designed rooms and suites, along with nine luxury cottages. The property also features two restaurants, a spa, an equestrian centre, and beautifully landscaped gardens.
Beyond Lucknam Park, Emblems Collection is expanding, with six hotels already signed and 15 more projects in advanced negotiations.
The six new openings are scheduled for 2026 and 2027, including four in Italy, one in Greece, and one in Canada. These properties include:
. Rimrock Banf
. Masseria Furnirussi
. Palazzo Sozzini Malavolti
. Relais San Clemente
. Bellevue Hotel Cortina d’Ampezzo
. Elatos Resort
Accor aims to grow the Emblems Collection to 60 properties worldwide by 2032, targeting expansion across Europe, North America, the Middle East, Latin America, the Pacific, and Africa.
Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems Collection, said:“Emblems Collection is built around the essence of understated, quiet luxury – where true elegance lies in a timeless sense of exclusivity and intimacy. We carefully select iconic properties and destinations that allow our guests to reconnect with themselves, far from the noise of everyday life. In a fast-paced world, we value privacy and tranquillity, offering sanctuaries where luxury isn’t loud, but deeply felt.
“Each Emblems Collection hotel embodies authenticity, grace, and soul – because it’s not just beauty that defines a place; it’s the soul that makes it unforgettable. It’s the soul that makes Emblems.”
