Lidl GB has appointed customer director Louise Weise as its new chief customer officer.
In her new role, Weise will join the company’s board of directors and lead its customer function.
In the role, she will be responsible for the discounter’s brand and marketing, loyalty and customer insight, in-store customer experience and customer care.
Weise joined Lidl through its graduate programme in 2010 and has since held a number of senior positions, including head of non-food, CRM insights and promotional activity director, and customer director.
Weise said: “I am thrilled and honoured to step into this role at such a pivotal stage in Lidl GB’s growth.
“As we continue to build momentum, my focus will be on strengthening our customer experience, deepening our brand loyalty and ensuring we deliver our More to Value proposition across every customer interaction.
“We will continue to provide high quality without compromise, by listening to our customers and focusing on what they prioritise in their lives.”
The appointment follows Lidl’s strongest Christmas trading period to date, reported earlier this month, with sales rising 10% year on year and turnover exceeding £1.1bn in the four weeks to Christmas Eve.
The performance was driven by a sharp increase in shopper numbers, up 8% compared with last year.
