Bourne Leisure-owned Butlin's has opened its new £16m West Lakes Chalet Village at its Minehead resort in Somerset creating 70 permanent jobs.
The chalet village, built around lakes and landscaped gardens, includes 117 new style chalets to accommodate up to 560 guests.
The new chalets will complement the existing range of two, three and four bedroom apartments at Butlin’s Minehead.
Meeting and conference facilities at Butlin’s Minehead include the main Skyline Pavilion seating up to 5648 delegates for a theatre-style meeting plus a selection of smaller meeting rooms and a cinema to seat up to 200 delegates.
As the UK's 'staycation' trend continues to evolve, Butlin's announced a 11% year-on-year increase in August bookings at the launch of a major regeneration and upgrades programme made at each of its three seaside resorts this year.
The company has already taken £2.5m in advance chalet sales and two-thirds of them are already booked for 2015, proving the continued health of the 'holidaying at home' experience.
The leisure brand had 1.2 million guests staying across its three resorts in 2014 and is gearing up for another successful summer with sales growth currently up 8% in the year to date.