Carlsberg UK is expanding the San Miguel UK portfolio with new San Miguel Gluten Free this September.
Set to tap into the growing gluten-free lager market, the new variant will launch exclusively in the Grocery channel with Tesco and will also be available to all on-trade customers.
The introduction to the UK sees the nation’s favourite Spanish beer expand to cater to both coeliac sufferers and health conscious consumers. Emulating the same taste as San Miguel Especial, San Miguel Gluten Free offers a full bodied taste with fruit and bread aromas which has already proved popular in Spain – winning Product of the Year 2016.
Liam Newton, vice president marketing at Carlsberg UK, commented, “The demand for premium world beers with heritage and authenticity is showing no sign of abating, so we’re proud that we’re able to make the San Miguel experience inclusive for everyone.
'Gluten-free is the major driver in the free-from market and following previous success in Spain we’re confident that San Miguel Gluten Free will be a hit with UK consumers.”
San Miguel Gluten Free will be available in Tesco as 6x330ml pack and the on trade in a single 330ml bottle from 19 September.