The 75-strong Italian restaurant group, Carluccio’s, announces the implementation of a number of ‘Turning Carluccio’s Green’ initiatives, post a successful trial.
In a bid to encourage as many customers as possible to use reusable cups, Carluccio’s now rewards them with a 50p discount on the purchase of any hot drink.
From 1 September, Carluccio’s will also offers its own branded, stylish reusable and recyclable Frank Green cups (pictured) – each customer will receive a complimentary coffee with the purchase of the large 16fl oz cup. The vacuum-insulated, double-walled cups are built to last and keep contents hot or cold for up to 10 hours.
In addition, this autumn will see the arrival of compostable Nespresso-compatible pods in Carluccio’s shops and online and the introduction of compostable paper cups (with recyclable lids) and corn starch cutlery for take-away meals.
Mark Jones, Carluccio’s CEO, commented, 'The uptake of the 50p refill discount has been staggering with a 20-fold increase in the number of customers using their own cup.
'Turning Carluccio’s Green’ is our way of demonstrating our commitment to sustainability which goes beyond the cup and we will continue to strive to lighten our environmental footprint, a cause championed by our founder, Antonio Carluccio”.