Paul UK plans to double sites in 5 years via franchising & in-house expansion

Paul UK, the 38-strong French artisan bakery, is seeking like-minded franchise partners to roll-out its premium bakery brand nationally. The company hopes to double the size of its UK estate in the next five years through a combination of franchising and in-house expansion.

The tried and tested operation, proven in multiple countries, with a BRC accredited bakery production site, provides franchisees with a national supply chain, economies of scale, and a flexible retail format to fit any location.

Paul will offer partners a choice of three distinct store models – Café (1500sqft+), Express (500-800sqft+) and Kiosk (500sqft+), for service stations and transport hubs, town and city centres as well as suburban villages.

All partners will be fully supported throughout the entire set-up process, from training courses and help with recruitment, through to marketing and PR.

Paul has been baking bread and pastries for 130 years in France, has traded in London for the last 20 years and Oxford for over six years. PAUL’s heritage remains strong, despite the brand expanding with new store openings and it continues to evolve to meet the needs of consumers today (convenience, ease of access, technology, product quality, variety, value etc).

Mark Hilton, CEO of PAUL UK, commented, “As we enter the franchise market, we will be looking for like-minded, experienced investors and operators who are just as passionate about baking and quality as we are.”

“Whilst we continue to grow the brand in London, we have also identified numerous national opportunities outside of the capital, which will be enabled predominantly, although not exclusively, by working with franchise partners.

'We are currently determining priority cities, but if approached by the right investors outside of these areas, we are open to having dialogue with them”.