Spar UK has just launched a new 17-strong own label Italian foods range to meet customer demand for easy to create convenient meals.
The Italian range includes four Fresh Pastas, two Pasta Sauces, four Pizzas, five Italian ready meals and two Garlic Breads.
With an RRP of £2.99 and an ongoing two for £5 offer, the new SPAR Pizza range offers Three Cheese Feast, Pepperoni, Spicy Meat Feast and Hawaiian flavours. The Pasta range includes Penne, Tagliatelle, Spinach & Ricotta Tortelloni and Chicken & Bacon Tortelloni with an RRP £1.69 or two for £3.
Pasta sauces to accompany these are also available at two for £3 in Tomato & Herb and Cheese variants. The Pasta is made in Italy and all the recipes have been specially created for SPAR.
The SPAR Italian meals range comprises Lasagne, Meatball Pasta Bake, Macaroni Cheese, Chicken and Bacon Pasta Bake and Spaghetti Bolognese with an of RRP £2.29 or two for £4.
Susan Darbyshire, SPAR UK Brand Director, said, “Italian food is hugely popular amongst UK consumers. We are encouraging SPAR retailers to block merchandise to create a strong impact in store, cross-sell with a selection of Italian wines and urge staff to try the products so they can recommend them to shoppers.”