As the nation prepares for an historic final of the Euros this Sunday between England and Italy, Ocado can today reveal which food and beverages shoppers have chosen to consume whilst spurring their team on.
According to the latest data, Ocado has seen a huge increase in sales of beer and lager during the Euros, including those not on promotion. Top search trends on ocado.com for the category are: Corona, Desperados, Peroni, pale ale, and even the Italian beer, Moretti.
Compared to the month before the Euros began, searches for 'sausage rolls' on ocado.com increased by 200%.
On Wednesday night, when England knocked Denmark out of the semi-finals, Ocado Zoom - Ocado's same-day delivery service – saw sales of IPA rise 550%, lager sales more than double, and both frozen party food and ice cream rise by over 45% compared to the previous Wednesday night.