Buzzworks targets TikTok for recruitment in UK hospitality first

Scottish independent restaurant and bar operator, Buzzworks Holdings is to launch a major campaign on TikTok - the first of its kind for UK hospitality - to aid recruitment across its 13 venues.

To cater to the rising trend in Gen Z TikTok users creating and sharing high-quality social content, the Kilmarnock headquartered business will use the social platform’s popularity to meet the recruitment crisis facing the hospitality industry head on.

The pioneering #ineedajob campaign will run for three months, utilising content creators such as Scheiffer Bates, Scotland’s Steven McKell and 2020 Love Island winner, Paige Turley, to shine a light on the benefits of working within hospitality through light-hearted video shorts.

Through an innovative design aimed at a younger demographic, applying for a job will also be speedier and more enjoyable than ever before through a simple one-click process, or utilising the hashtag #ineedajob.

The campaign from Buzzworks, which has ranked within The Sunday Times Best 100 Best Companies to work for in the UK for the past five years, hopes to generate an influx of Gen-Z applications, TikTok’s biggest users, through showcasing both the benefits of working at the family-owned business, as well as working within hospitality in general.

Kenny Blair, Buzzworks Holdings MD, (pictured), said, “It has been a challenging time for the hospitality industry across Scotland and beyond recently and operators are finding it increasingly difficult to attract and retain talent. So much so, we are seeing both temporary and permanent closures of well known independent and chain restaurants.

“However, hospitality can be a vibrant and exciting career path and at Buzzworks, all team members can expect flexible hours, great rates of pay, industry leading training both for front of house and kitchen roles, as well as the opportunity to grow their career wherever they wish to take it.

“We hope this campaign will spotlight the benefits of working at our venues, as well as shine a positive light on the industry for young people keen to forge their own career path. Buzzworks look forward to receiving applications through this pioneering recruitment campaign.”

TikTok’s popularity has skyrocketed over the past year with the app surpassing three billion downloads worldwide and over 60 per cent of its users born after 1996. Customers and brands have been quick to embrace the social platform, however Buzzworks will be the first to use it as a recruitment tool within hospitality in the UK.

Buzzworks operates thirteen venues including Scotts in Troon, Largs and South Queensferry, Vic’s & The Vine in Prestwick, Lido venues in Prestwick and Troon, The Tree House in Ayr, The Long House and The Duke in Kilmarnock, The Mill House in Stewarton, The Corner House in Kilwinning, The Coach House in Bridge of Weir and their newest venue, The Bridge Inn in Linlithgow.