Recent research has found that despite 82% of hospitality businesses agreeing that sustainability is important to their customers, two in five (40%) don’t know how to calculate their carbon footprint.
A further 37% say they lack knowledge and confidence when it comes to operating in a more sustainable way, and 75% say that the pandemic has slowed their drive towards sustainability.
This research was conducted by leading global water-filtration brand Brita Professional, which has launched a new sustainability insights magazine to support businesses in the sector.
The magazine, entitled Going Full Circle, has launched ahead of the 2021 UN Climate Change Conference, and supports the Government’s global project to achieve a greener, carbon neutral society.
BRITA Professional has teamed up with a strong collective of sustainability experts to give organisations in the hospitality industry the knowledge they need to break down sustainability barriers, tackle the challenges of post-pandemic life, and achieve their environmental goals.
To mark the launch of the magazine, Brita Professional is also giving hospitality businesses the opportunity to win a bespoke ‘Carbon Action Plan’ developed by experts at Zero Carbon Forum, a non-profit organisation which works within the hospitality sector to help businesses reach their sustainability targets faster and more efficiently.
The winning organisation will have access to specialist advice and guidance from experts at Zero Carbon Forum to develop a dedicated roadmap to achieving net zero carbon targets.
Steve Buckmaster, Director of Sales at Brita Professional, said, “This year has shone a light on several important issues, including the climate change crisis. However, as our research shows, many businesses in the hospitality sector are still struggling to operate in a sustainable way, despite it being of real importance to customers.
“We know that sustainability is an all-encompassing topic, and for many, that is a barrier for businesses in knowing where to begin. So, our aim with this magazine is to support organisations in the sector in recognising the challenges, tackling the big issues, answering the big questions and debunking myths.”