Lidl GB celebrates successful Christmas trading with record footfall levels

For the 4 week period ended 26 December 2021, Lidl GB saw sales increase by 2.6% YoY and 21% on a two-year basis.
The discounter also achieved record footfall levels in the week leading up to Christmas, with footfall up 14% YoY on its busiest day - 23 December - whilst customers switched £21m of spend to Lidl GB across December.

When it came to Christmas dinner, lamb proved a popular alternative to turkey with sales up 21% YoY and up 65.4% on a 2-year basis.

However, the classic Christmas pudding still took centre stage on the dessert table with sales up over 23% YoY, and sparkling wine remained the tipple of choice with sales up 24% YoY.

The chain was also the fastest growing bricks and mortar retailer for the second year running during the Christmas period. It opened eight new stores across the country, and its store expansion plans also continue at pace with a number sites opening in January, including in London and Liverpool.

Christian Härtnagel, Lidl GB CEO, said, “Despite ongoing challenges with the pandemic, customers continued to find ways to celebrate this Christmas. Our high quality, low priced festive ranges proved a hit, helping us achieve a record Christmas with footfall and sales beating the previous two years.

“As ever, none of what we do would be possible without the hard work of our colleagues across the country and our suppliers. I cannot thank them enough for their efforts during this period as we continued to navigate the industry challenges to provide for our customers, ensuring all stores were well stocked.'

Härtnagel concluded, “As inflation continues to rise, I want to reassure each and every one of our customers that we remain resolute in our promise of being the destination for the lowest grocery prices in the market.”