Nisa boosts business support with new insight hub

The partners of Nisa, the convenience store group, are set to receive more valuable information on customer insights and market trends as part of a drive to provide improved business support to retailers.

A new insight hub has been launched on Nisa’s order capture system, giving partners access to a wealth of information and data designed to help them make the most of every sales opportunity.

Along with regularly updated infographics sharing latest insights, the hub will provide key event messaging and seasonal planograms created by Nisa’s category management team.

Since the early days of the first lockdown, partners have been presented with weekly data offering useful insights and information throughout the pandemic and outlining key issues to address to support them in their drive to grow sales.

The new hub, which has launched in time for 2022, builds on the existing knowledge sharing and aims to ensure retailers have access to a raft of detail gleaned from an array of data, research and reports available to Nisa’s dedicated insight team.

Charlotte Westacott, Insight Lead at Nisa, said, “As part of our strategy for the new year, we are evolving our work to ensure we are sharing the right insights and key messages at the right time.

“The new insights hub is accessible by all our partners so they can use the information there whenever they require it for their own businesses as part of the wider Nisa offer to our partners, ensuring expert advice and support is readily available to everyone.”