BRG to open 18th UK Slim Chickens this month

Boparan Restaurant Group (BRG) has today announced it will be opening a new iconic Slim Chickens on 13 April in Seven Dials’ Cambridge Circus, London.

Joining two other central London sites in Soho and Marylebone, the new launch will be the 18th Slim Chickens site in the UK and forms part of the group’s ambitious roll-out plans this year.

The Fayetteville, Arkansas-based brand chicken brand with over 150 locations across the States is known for its cooked-to-order, buttermilk-marinated, hand-breaded chicken tenders. However, the menu is broader than many in the segment, offering top quality freshly prepared salads, sandwiches, chicken wings and waffles, as well as unique sides.

Also setting it apart is its 14-strong range of house-made dipping sauces including Ranch, Korean BBQ, Blue Cheese and Sriracha Garlic, providing diners with a different profile with each meal. The drinks list features hand-spun milkshakes alongside Coca Cola, Budweiser, Slims’ own IPA and cocktails with frozen cheesecakes being introduced for dessert.

The new 3,847 sq ft site will feature 122 covers across two floors with an open plan, modern scheme with family seating, intimate tables and booths all set to the tune of Delta Blues-inspired music.

Slim Chickens Cambridge Circus will also be the brand’s second location to offer fully operational service robots, supporting the onsite team with table service and click and collect orders. Delivery via the Deliveroo app and directly through the Slim Chickens app will be available from this location.

Satnam Leihal, CEO of BRG, commented, “From listening to customers we know how much they want Slim Chickens to be part of their communities and from speaking with landlord partners we know they want Slims to be part of their developments. It is one of the most sought-after restaurant brands in the country and we are thrilled to have secured another iconic central London location for Slim Chickens.”

Julia Wilkinson, Restaurant Director at Shaftesbury added, “We are pleased to be welcoming Slim Chickens to this key gateway location to Seven Dials. The new concept format and scale of the restaurant will be a great draw for visitors to the West End from daytime through to the evening.

'The launch also comes ahead of the Elizabeth Line opening this summer, just five minutes away from Cambridge Circus, which will welcome a new wave of visitors to the area and increased accessibility to Central London.”