Leading hotel group, Jurys Inn and Leonardo Hotels UK & Ireland, has today announced that it is to rebrand its Jurys Inn hotels to Leonardo Hotels as part of its ambitious growth strategy.
The group, which operates 35 Jurys Inn hotels in the UK and Ireland, and 16 hotels under the Leonardo brand, aim to transition Jurys Inn to Leonardo Hotels and combine its key elements with the existing Leonardo brand design and expanding reputation.
The wider intention is to continue the growth of this exciting 4* and 4* superior hotel group in corporate, leisure and M&E across the UK and Ireland, adding to its overall European strategy.
Jurys Inn joined the Fattal Hotel Group in 2017 and has been operating under the Jurys Inn and Leonardo brand across the UK and Ireland since then. The Fattal Hotel Group has a well-established portfolio of over 200 superior, boutique and life-style hotels that have been successfully rolled out in over 100 destinations in Europe and Israel and has been active across Europe since 2006.
The group plans for a seamless rebranding programme, with each hotel set to be completed around the end of this year.
Jason Carruthers, Managing Director of Jurys Inn and Leonardo Hotels UK & Ireland said, “We believe that the most effective way to achieve our exciting ambitions and growth plans for the business is to rebrand Jurys Inn to the Leonardo brand – combining the key elements of the Jurys Inn operating platform with the existing Leonardo brand design and expanding reputation.”
“With this rebranding programme, Leonardo Hotels will accelerate its momentum as one of the fastest growing brands in Europe and strengthen our position as one of the UK and Ireland’s leading hotel groups – offering 51 unique destinations to our local and international guests. The Leonardo brand identity will also be refreshed across the entire Group, making it more contemporary and engaging.”
“Beyond this rebranding programme, we have very ambitious plans to continue growing our footprint in the UK and Ireland through new acquisitions and developments, along with some enhancements across our range of products and services.”
Investment & refurb
Over the last four years, Jurys Inn and Leonardo Hotels UK & Ireland, invested just under £100 million in new openings and fully refurbishing a number of hotels. This refurbishment programme included 926 bedrooms across its Jurys Inn hotels in Croydon and Exeter, and Leonardo hotels at London Heathrow, Edinburgh Murrayfield and Leonardo Royal Hotel in Southampton. There was also the upgrading of the public areas and meeting rooms at Croydon, Exeter and Jurys Inn Swindon, as well as the Leonardo Hotels at Edinburgh Murrayfield and Aberdeen Speedbird.
Following its takeover of the historic Manchester Midland hotel in 2018, the group invested £13.9M in the extensive refurbishments across 312 bedrooms, public areas and the buildings condition, while ensuring it retains its iconic status. The most striking change, however, took place across the historic hotel’s main foyer, which now features the introduction of a new split-level bar built on a raised platform opposite Adam Reid at The French.
The investment also supported the Group’s hotels in central London, with the Leonardo Royal Hotels at London City, Tower Bridge, and St Paul’s; and NYX Hotel London Holborn receiving £34.5 million to upgrade more than 1,300 bedrooms across the four hotels – including refurbishment of public areas and the buildings condition. The investment included the roll out of exciting new bar and restaurant concepts, NYX Eat Drink Play and Leo’s– including a new rooftop bar, Sabine on the 7th floor of Leonardo Royal Hotel London St Paul’s.
In total, over 2,536 bedrooms will have been significantly refurbished across the Group ensuring the hotels continue to exceed customer expectations and fully deliver on the Group’s standing as one of the leading hotel group’s in the UK and Ireland.
New construction developments & openings
In addition to the refurbishment investment, the Group is also in the process of developing several new and existing sites across the UK. Plans are progressing in Edinburgh’s Old Town for a new 125-bedroom boutique NYX Hotel next year and a 100-bedroom extension to the rebranded Leonardo Hotel that it connects with.
Opening this spring is a new Leonardo Hotel in Manchester with its ‘Jenga-inspired’ block exterior and wild greenery draped throughout its unique design. The hotel also features a ground floor restaurant, cafe bar, and entertaining terrace area connecting to a new public square in the emerging neighbourhood at Piccadilly East.
Meanwhile, the group has launched new Leonardo Hotels over the last year in Bristol and Chester with both in prime city center locations and adding almost 300 rooms to the group with more to come.