Following a highly successful launch in Waitrose (November 2023) Cherry Chouffe, the wildly popular Belgian cherry beer (made from real cherries) has made its nationwide debut into Tesco stores.

From the renowned Chouffe Brewery in Achouffe, Belgium, this award-winning beer is celebrated for its robust cherry flavour and intricate notes accentuated by hints of strawberry, almond, spices and sweet port.

Using actual cherry juice, the round-bodied, soft, and delicate profile offers a satisfying finish with a subtle touch of bitterness.

Cherry Chouffe was honoured at the World Beer Awards for two years in a row (in 2019 and 2020) for the category of “World’s Best Flavoured Fruit & Vegetable,” a testament to its exceptional quality and taste.

The iconic mascots Marcel and Micheline - are a stroke of creative genius by co-founder Chris Bauweraerts, representing the brewery's playful and imaginative approach to brewing. You'll find both Marcel and Micheline gracing the front of each bottle, bringing a delightful touch of whimsy to every sip.