Trail, the leading operations app for service businesses, has further added to its growing roster of leading pub and bar customers, with pioneering Scottish craft brewer and pub operator BrewDog joining the Trail, along with premium cocktail bar and restaurant group The Alchemist.
The agreements see BrewDog introduce Trail’s easy-to-use checklist platform in all 34 of its bars in the UK and Europe. The Alchemist is primed for further growth after securing additional funding at the start of 2018 and is now set to go live with the Trail solution.
Trail is a simple, smart checklist for service operations, that’s been designed to smoothly guide teams through their day with repeat processes and automated integrations, delivering actions from finance through to compliance. It helps sites consistently hit the same high standard, drive profitability with everyday efficiencies and frees up employees’ time to focus on the customer.
James Brown, Operations Director at BrewDog, said, “At BrewDog we are always on the hunt for innovative technology that is going to keep us ahead of the pack and make the lives of our busy team members easier, giving them more time to focus on serving kick-ass beer and delivering an awesome experience for our customers and 70,000 equity punks worldwide.
'There’s no point introducing tech for the sake of it, we fundamentally know the rollout of Trail enables us to work smarter, enhance our daily operations and drive efficiency at all levels of our business.”
Mark Burville, Operations Director at The Alchemist, added: “Our experience with Trail has been great. Trail is a fast and convenient way of controlling our compliance and we’ll be rolling it out across our estate shortly. We have exciting expansion plans for the future and see Trail helping us on that growth journey as it’s so intuitive to use.”
Joe Cripps, Managing Director and Co-founder at Trail, said, “We’re absolutely delighted to add two great brands in BrewDog and The Alchemist to our growing portfolio of multi-site pub and bar customers. Our technology solution is perfect for multi-site pub companies who need to do more with less - maintaining the customer experience is key with increased competition and a tough trading climate.
“Our platform can be tailored to the wants and needs of businesses, so they can reinforce best practice, culture and processes across their estates. In addition, we often hear that the implementation of Trail leads to unanticipated positive consequences that fundamentally change the way teams work together. We can’t wait to help operators negotiate the challenging trading environment over the next year.”
This latest addition to Trail’s expanding roster of pub companies comes after a transformational 2017 where it added a series of notable client partnerships from across the pub sector, including: Ei Group, ETM Group and New World Trading Company.
