Hobart-specialist distributors are reaping the rewards of the company’s Focus Plus 5 web platform – an exclusive, personalised sales, admin and price support tool – with the five most proactive sites increasing business by an average of 34% YOY.
Launched to key dealer partners at the turn of 2016, and in operation since then, Focus Plus 5 presents a completely unique opportunity for dealers to drive their businesses forward.
The innovative platform – accessed via a private dashboard – represents the culmination of months of development work from Hobart, carried out in consultancy with dealers. Each salesperson within a dealership has his/her own login, giving speedy access to constantly rolling personalised sales data, support literature, product comparison software, BIM files and more – all the tools necessary to quickly and easily specify the right machine and make a sale.
To join Hobart’s Focus Plus 5 programme all dealers need to do is pledge an active promotion of Hobart as a warewashing supplier of choice, a commitment to YOY sales growth – set in partnership at the outset, with transparent trading data supplied in real time via the platform – and offer up all relevant sales, design and planning personnel to attend a product training day at Hobart’s head office in Peterborough.
Tim Bender, Sales Director, Hobart Warewashing UK, said, “The Focus Plus 5 platform was months in the making, working with dealers to refine and hone its functionality, so we’re absolutely delighted that it is reaping such impressive rewards for users. It’s such a simple, yet highly effective model which now has a proven record of success. I urge those not already using the platform to speak to us today about how they can get involved. When it comes to selling Hobart, the figures speak for themselves: partnership pays.”
