It’s one of the UK’s fastest growing food trends and from next week, Tesco customers looking for vegan options will have even more choice when Nordic plant-based food sensation Oumph! is launched across the UK.
The range, which will go on sale at Tesco stores across the UK, is already a firm favourite with shoppers in Sweden and Norway, thanks to its authentic taste, quality and convenience.
By adding Oumph! to its range, Tesco is continuing to respond to strong customer demand for plant-based foods. In the last year, it has seen demand for frozen meat-free foods rocket by more than 70%, while sales of chilled vegetarian ready meals and meat substitutes have soared by 30%.
That strong demand was boosted by the launch in January of the supermarket’s Wicked Kitchen range, created by its own new director of plant-based food innovation Derek Sarno.
Sarno’s mission is to make sure shoppers across the UK have more plant-based food choices and highly recommended that Tesco stock Oumph! Sarno said, “We’re seeing massive demand for plant-based food and are thrilled to be unleashing the mighty flavour of plants, making eating meat-free easy and accessible like never before.
“When I first tried Oumph! I immediately knew it would complement our range and offer those wanting to eat more veg an epic tasting experience. Oumph! is a great addition to our already stellar line up and the start of many more things to come.”
Oumph! contains soya beans and organic herb and spice mixes. It's free from gluten, dairy and nuts and is versatile and easy to cook. It's suitable to grill, boil, sauté, deep-fry or heat over an open fire. In addition, it's high in protein and fibre and a source of iron and folic acid.
Included in the Tesco range are the following:
- Oumph! The Chunk – This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt.
- Pulled Oumph! The top seller – Oumph! chunks in a flavoursome BBQ sauce.
- Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix.
Oumph! is already performing really well In Sweden and Norway. Since launching in 2015 in its native Sweden it has helped grow demand for plant-based food in that country by 24 per cent as well as being awarded a retail ‘product of the year’ in both countries.
Tesco’s range of Oumph! foods are sale in nearly 400 stores and cost £3.49 each.
